Virality is the tendency of an image, video, or piece of information to be circulated rapidly and widely from Internet user to another; the quality or fact of being viral.
The field of communication contributes to virality because communication is the foundation of how things go viral. While communicating online, people are able to spread anything online. Things go viral if they are funny, relatable, or something incredible that is not seen often. Things will fade away or not go viral if they are not special or do not have a specific thing about them. So much content is posted on the Internet that it must be rare material for it to truly be viral and reach the maximum amount of viewers possible.
If I was doing public relations for a sports team, I would definitely want things to go viral to get more people to become fans of the team. I would make sure to share unique plays, interesting facts, and anything else that I think would be effective in bringing sales to the program. As long as I understand virality and what it means, I would be good at my job and a great employee.
Many times, people do not mean for the things they post to go viral. They are meant to share with family and friends, and then it just ends up being all over the Internet. For professionals who are wanting to advertise a specific product and get it out to potential buyers, it must be something that many people would like to share and find creative.